Dreamray.com Company Profile
3D Animation  - Using motion and placement of computer generated 3 dimensional (i.e. objects with visible height, weight and depth dimensions ) objects to create shapes that enhance the visual appeal of an image in order to make the object more life-like. Often times these computer generated objects will need to be manipulated using special software.
Adobe Flash  - Flash technology allows you to add animation and interactivity to web pages. It’s most common uses are to create advertisements, various web page components and to integrate video into web pages. More recently it has been used to develop rich internet applications.
Advertising  - A form of communication that persuades potential customers to purchase a certain organization’s product or service. Major mediums used to promote a positive message of the product or service include TV, radio, magazines, newspapers, billboards and many more. Non-traditional mediums include mobile, interactive and video internet advertising.
Advertising Avenues  - The mediums used to advertise a product that are specifically chosen to fit the product or service of the particular company. Examples include TV, radio, print, interactive, internet, mobile and outdoor advertising.
Advertising Campaign  - A series of persuasive messages that all share a single idea and theme designed to elevate a company’s profile and advertise a certain product or service they offer. A campaign is usually employed through many different mediums and across a specific time frame.
ASP.NET  - Web application framework developed and marketed by Microsoft, that programmers can use to build dynamic web sites, web applications and web services.
Banners  - Visual advertisements that are found across the top, bottom or sides of web pages that can be static or moving and with or without audio. They provide a link to that company’s website.
Brand Identity  - To increase awareness of a company, it is extremely beneficial for them to have a clearly defined image. This includes using a recognizable logo, company colors and tag line across all means of company promotion so that consumers immediately identify the company and understand its meaning.
Broadcast Quality  - For a television broadcast to be allowed on the air, footage has to have been filmed by equipment at a certain level of quality. At Dreamray, even if what we are filming will not being used for television, we never film in less than broadcast quality.
Broker  - Due to us buying larger bundles of airtime, billboard allotments and print space, we have more buying power and therefore can offer you unsurpassed deals when it comes to releasing your advertisements.
C# Backend  - An object-oriented programming language developed by Microsoft. It includes influences from aspects of several other programming languages and has a particular emphasis on simplification.
Collateral  - The collection of types of media used in order to support the sales of a service or a product. Examples include marketing brochures, DVD’s , posters, sales videos, presentation videos and such things.
Educational Video  - A video that informs you of things such as wildlife programming or any videos made for schools.
Extranet/Intranet  - A private network to share part of an organization’s information or operations with employees, suppliers, customers, vendors, partners or other businesses.
Iconographic  - A way of representing a meaning through pictures and symbols.
Indirect Advertising  - Anything that does not obviously advertise a product or service, such as most aspects of public relations. An example would be a furniture company releasing an article about how to decorate your living room, but including many of their products in the article. Indirect advertising is less obvious than the print ads and TV commercials associated with direct advertising and is meant to provoke a different reaction by the consumer.
Interactive Advertising  - Web based advertising that includes the animation of web pages to advertise a product or service.
Interactive Banners  - An internet banner advertisement that allows you to interact with it. You can click on parts of the pictures or they move when you roll your mouse over them.
Internet Advertising  - Advertising involving the internet such as banners, micro sites and search engine optimization, all which are explained within this glossary.
Internet Video Advertising  - Small short videos advertising a product that usually play when a webpage that includes them are opened, although some require you to roll the mouse over to begin them. They usually run on a loop.
Layout  - How an advertisement or web page is laid out. The positioning of all the elements that make up an advertisement or webpage is incredibly deliberate and chosen to make it appealing to the audience it is being aimed at.
Marketing  - The process of planning, creating and executing the conception, pricing, promotion, and distribution of ideas, goods, services and events to create and maintain relationships that will satisfy individual and organizational objectives.
Marketing Campaign  - The planned efforts of a marketing company to increase awareness of a client’s business or organization or of one of their products or services across a certain period of time using a range of techniques. These include Public Relations, internal affairs, advertising and event planning.
Marketing Investment  - The money a company decides to put into the promotion of their company and/or specific product or service, usually by hiring a marketing agency to result in a greater return of money in the long run.
Marketing Noise  - Marketing that results in destroying your advertising message. If too many similar products are advertised between the same TV programs, for example, this will work against all companies as consumers won’t remember the products individually.
Marketing Strategies  - Processes that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Media Buys  - The buying of advertising space from a company . The costs will depend on the specific media on which where the client wants to advertise, the size of the campaign, the time the advertisements will be shown/displayed, and the features of the campaign.
Microsites  - A microsite (also known as a weblet or a minisite) is a web page of a group of web pages that add value/information to a primary website. These usually have their main page coming from the url of the primary website and are good for giving additional information when the scope of the site may not be able to cover all that information.
Mobile Advertising  - Videos of presentations, commercials and or other messages that can be transferred to a PDA or other mobile device.
Newsletters  - Updates that are emailed to consumers or potential customers notifying them of a company’s current activities such as new product lines that are available or any special offers they are providing. They are usually sent weekly or monthly.
On Location  - When you are filming a video in a location that isn’t your studio or a purpose built set. Examples include parks, houses, castles, in helicopters, beaches, in boats and many, many more.
Outdoor Advertising  - Eye-catching visual advertisements that appear outdoors that usually involve a memorable tag line and logo. Examples include billboards, buses and taxis.
Outsourcing  - A technique used by advertising agencies that do not own all equipment needed for all the advertising avenues they provide. For example, an agency may offer video production but not own the necessary equipment so if a company needs a TV commercial, the agency hires a different company to complete the task. This can result in the original ideas for a campaign being lost and changed as it is harder to keep perfect continuity when hiring outside assistance.
Photorealism  - Capturing realistic paintings, sculptures and images thorough reproduction of detail quality of these items. The images look realistic or even hyperrealistic as they start to resemble a photograph.
Post Production  - Once the footage has been shot, post-production begins and this involves editing the footage together, adding any special effects or after effects and preparing and placing the final product onto the DVD, internet, mobile device, etc.
Print Advertising  - Visual advertisements that are eye-catching and usually involve a memorable tag line and logo that are placed in any medium that involves print such as brochures, newspapers, magazines, flyers and more.
Print Video Paper  - A technology that allows a 2 second video to be played on a piece of paper, with no wires or signals used of any kind. All you have to do is slowly tilt the paper and the video will play.
Production Studio  - Dreamray’s production studio can be used for both filming and photography. It is equipped with lights, teleprompters, chroma key (or green screen) and an extensive amount of camera equipment and accessories.
Public Relations  - Public Relations (PR) is the practice of managing the flow of information between a company and the public. A company gains exposure to their audiences using things that apeal to the public. It is a form of indirect good works for goodwill ranking for the company.
Radio Advertising  - Audio commercials that highlight and expose a product or service that are placed on certain stations at certain times.
Return of Investment  - The increase in new clients, the increase in product exposure and the gaining of sales are all the returns of investment that successful marketing and advertising bring to a company.
Search Engine Optimization  - The process of raising the number of people that visit a company’s site because of search engine results. Dreamray can improve your website’s ranking in Google, yahoo, msn and others using certain techniques that allow your site be found more easily, and therefore appear earlier in the search results.
Special Effects  - These are used to alter previously-filmed elements by adding, removing or enhancing objects within a scene. Specific computer software in post-production allows this to be done.
Target Audience  - The type of people or “demographic” that a company knows are most likely to purchase their product or service. Advertising agencies ensure all advertising for that product or service is aimed at those people.
Television Advertising  - Live action commercials of around 30 seconds that highlight and expose a product or service and that are placed on certain channels at certain times.
Total Solutions Company  - A company that offers a client all the solutions available in their field. These companies do not have to resort to outsourcing.
Video Artists  - The people involved in the making of a video including the Director, assistant Director, Director of Photography, Producer, Cameraman, Dolly/Crane/Boom operator, Audio technician, Video editor, Art Director and Graphic Designer.
Video Production  - The creation of a video (moving images edited together) to use for TV, the internet, film, training or business. Dreamray use it to promote their clients products or services in both traditional and unique ways.